Privacy Policy

Effective Date: June 1, 2024  |  Last Updated: May 28, 2026  |  View our HIPAA Notice of Privacy Practices →

3T Radiology & Research ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information about you when you visit our website (3tradiology.com) or use our services, including SMS communications. Please read this policy carefully. If you do not agree with its terms, please stop using our website and services.

1. Information We Collect

We may collect information about you in several ways:

Information You Provide Directly

• Name, date of birth, and contact information (phone number, email address, mailing address)
• Mobile phone number, when provided for SMS communications (see Section 6)
• Appointment booking details and scheduling preferences
• Health history and medical information provided during intake
• Insurance and payment information (processed securely; card numbers are not stored on our servers)
• Account credentials — email address and password — if you register directly with us
• Communications you send us via contact forms, email, or phone

Information Collected Automatically

• IP address and general geographic location (city/region level)
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookie and usage data collected by third-party analytics and advertising tools (see Section 5)

2. How We Use Your Information

We use the information we collect to:

• Schedule, confirm, and manage your appointments
• Provide imaging services and deliver your results
• Process payments and send billing communications
• Send appointment reminders, health tips, and relevant updates via SMS (if you have opted in)
• Send promotional and marketing communications, including remarketing offers (with your consent)
• Respond to your inquiries and provide customer support
• Improve our website, services, and patient experience via analytics
• Comply with legal and regulatory obligations
• Protect the security and integrity of our systems

We will not use your personal information for unsolicited marketing without your consent. If you opt in to our email or SMS list, you may opt out at any time (see Section 6 for SMS opt-out instructions).

3. How We Share Your Information

We do not sell or rent your personal data to any third parties for any purpose. The only uses of your data are those described in this policy. You are the sole owner of your data and may request modification or deletion at any time. We may share your information only in the following limited circumstances:

• With your referring physician — if you have provided consent, we will share results with your treating healthcare provider
• Service providers — trusted vendors who assist us in operating our website and delivering our services (e.g., scheduling software, secure cloud storage, SMS platforms), who are contractually bound to protect your data
• Analytics and advertising partners — aggregated or anonymized usage data shared with tools such as Google Analytics and Google AdWords for website improvement and advertising performance; your mobile number is never shared with third parties for their own marketing purposes
• Legal requirements — when required by law, court order, or governmental authority
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to confidentiality protections
• With your consent — in any other circumstance where you have provided explicit consent

4. Health Information & HIPAA

As a covered healthcare entity under the Health Insurance Portability and Accountability Act (HIPAA), we maintain a separate and more detailed Notice of Privacy Practices that governs how we handle your Protected Health Information (PHI). Our HIPAA Notice describes your rights regarding your health information and our obligations in detail.

In all cases, we handle health information with the highest level of care and in strict compliance with HIPAA, applicable Florida law, and all other relevant regulations.

5. Third-Party Services, Cookies & Analytics

Our website uses cookies and integrates third-party services to improve functionality, understand how visitors use our site, and support advertising efforts. The following services may collect cookie and usage data when you visit our site:

• Google Analytics — tracks anonymous website usage data (pages viewed, session duration, traffic sources) to help us understand site performance.
  Personal data collected: Cookie and Usage Data.
• Google AdWords Conversion Tracking & Remarketing — enables us to measure the effectiveness of our ads and show relevant ads to users who have previously visited our site.
  Personal data collected: Cookie and Usage Data.
• Facebook Like Button & Social Widgets — allows you to interact with Facebook content directly from our site. When you interact with these widgets, Facebook may collect data about you.
  Personal data collected: Cookie and Usage Data.
• Twitter Tweet Button & Social Widgets — allows you to share our content on Twitter. Twitter may collect usage data when these widgets are loaded.
  Personal data collected: Cookie and Usage Data.
• Google+ +1 Button & Social Widgets — allows interaction with Google social features.
  Personal data collected: Cookie and Usage Data.
• Facebook Account Access — if you connect via Facebook login or social authentication, we may access your Facebook email address for registration and authentication purposes.
  Permissions: Email. Personal data collected: Email.
• Direct Registration — if you create an account directly on our site.
  Personal data collected: Email address and password.

You can control cookies through your browser settings. Disabling cookies may affect some website functionality. To opt out of Google Analytics tracking, you may use the Google Analytics Opt-out Browser Add-on. To opt out of Google AdWords personalized ads, visit Google Ad Settings.

6. Patient SMS Privacy Notice

3T Radiology and Research is committed to maintaining the privacy and security of our patients' personal information. This section outlines our practices and your choices regarding the use of your information for SMS (Short Message Service) communications.

Opt-In
By providing your mobile phone number to us, you are opting in to receive SMS communications from 3T Radiology and Research. These messages may include appointment reminders, health tips, and other relevant updates — including promotional and other marketing and remarketing offers. Your mobile number will not be shared with third parties for their marketing purposes.

Opt-Out
You may opt out of receiving SMS communications at any time. To opt out, reply STOP to any message you receive from us, or contact our office directly at (305) 532-7460. Once you opt out, you will no longer receive SMS communications from us. Please note that opting out of SMS will not affect other forms of communication such as emails or phone calls.

Message & Data Rates
3T Radiology and Research does not charge for SMS communications. However, standard message and data rates may apply depending on your wireless carrier and plan. Please check with your carrier if you have questions about your plan's messaging fees.

Privacy
We respect your privacy and are committed to protecting your information. Your mobile number is used solely to deliver the communications described above and is never sold, rented, or shared with third parties for their own marketing purposes.

Updates to This Notice
We may update this SMS Privacy Notice from time to time. Any changes will be effective immediately upon posting of the revised notice on our website. Your privacy is important to us, and we are committed to providing you with the highest level of service while respecting and protecting your personal information.

By providing your mobile number and opting in to our SMS communications, you acknowledge and agree to the practices outlined in this section. If you have any questions, please contact our customer service department at (305) 532-7460.

7. Data Retention

We retain personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, and comply with applicable laws. Medical records are retained in accordance with Florida law, which generally requires a minimum of five (5) years from the date of service, or until a minor patient reaches the age of 18, whichever is longer. SMS opt-in records are retained for the duration of your consent and for a reasonable period thereafter as required by applicable law.

8. Your Rights

You are the sole owner of your personal data. Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of SMS communications at any time by replying STOP or contacting us directly
• Opt out of other non-essential communications at any time
• File a complaint with the appropriate regulatory authority

For rights related specifically to your health information, please refer to our HIPAA Notice of Privacy Practices. To exercise any of these rights, contact us using the information in Section 12.

9. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

10. Security

We implement commercially reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. Our website uses SSL/TLS encryption for data transmission. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

In the event of a data breach that affects your rights or freedoms, we will notify you in accordance with applicable law.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of our website after any such changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have a concern about how we handle your information, please contact: